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Premium Experience

Onboard Hospitality Awards Winners Revealed: SWISS Takes Top Honor with Four Gold, and Who Has the Best Snacks, Starlink, and Amenity Kits?

SWISS, Qatar Airways, LATAM, and Korean Air were among the standout winners at the 2026 Onboard Hospitality Awards in Hamburg. From Starlink connectivity to premium dining and luxury amenity kits, airlines showcased top innovations. "This year’s awards were a true testament to the innovation and excellence in our industry"

New Era for Holders of the Prestigious American Express Platinum Card: Free Entry to the Luxurious Lounge at Ben Gurion Airport and Benefits Worth Thousands of Shekels

A barista who will prepare your coffee, premium alcohol, a menu that the best chefs have worked on, all this and more awaits customers of the new Platinum card at the Jetex lounge, which is expected to open at the end of May. In addition, the new value proposition includes a host of benefits. How much will you pay in card fees per month? All the details

Premium Panoramic Trains: Switzerland's GoldenPass Express Offers an Unforgettable 3-Hour Scenic Journey

Switzerland’s GoldenPass Express connects Montreux, Gstaad and Interlaken in a 3-hour scenic journey with panoramic views, comfort and local service

Etihad Leads the Comeback: First Major Gulf Carrier Back in Tel Aviv

After being among the last to suspend operations, the UAE carrier is now one of the first to return, offering new aircraft, premium cabins, and attractive fares to the Far East

"More Space, More Privacy and More Comfort": Tap Air Portugal Introduces Economy Prime Starting June

TAP Air Portugal has launched Economy Prime, offering empty side seats, premium meals and priority services for a more comfortable journey

United Is Revamping: Tiered Fare Structure with More Options for Passengers

The American airline giant is also launching tiered pricing categories in premium classes, including flexible options, seat selection and personalized ancillary services

Fly in Style: American Airlines Unveils Massive Lounge with Premium Services in Austin

A new, spacious Admirals Club lounge, with an outdoor terrace overlooking the city and runway, will offer areas for relaxing, working, and eating, along with premium services for passengers

"Elegance Is a Journey": Air France Launches New Premium Travel Campaign WATCH VIDEO

Back on TV: Air France unveils “Elegance is a Journey,” highlighting high-speed wifi, Sofitel MY BED, and French luxury across France and global markets

Over 50% of Flights to North America On Upgraded Aircraft: Air India's Summer Plan

The company will increase frequencies on key routes, deploy upgraded aircraft on London and Melbourne routes, and launch premium economy and first class classes on select destinations

Emirates' Award-Winning Class Expands to New Destinations

The United Arab Emirates airline is upgrading its fleet and expanding its network of destinations for its popular Premium Economy class, including Europe, North America, Asia, Africa, and the Middle East. The company's giant aircraft will also be redesigned to suit passenger demand

One of the Most Significant Projects of the Century: Lufthansa Redefines Premium Services in the Air

Lufthansa launches FOX, a new service experience on long-haul flights, with a comprehensive upgrade across all classes and aircraft. The move includes increased personalization, improved comfort experience, and significant culinary upgrades. The launch comes at the end of two years of development and extensive investment by the company

New Standard in Aviation: Air Canada Unveils First-Ever Bed Seats on Narrow-Body Aircraft and New Luxury Suites

From the A321XLR to the Dreamliner: Air Canada introduces bed seats, luxury suites, and advanced technology as part of a broad strategic move

Emirates Expands Premium Economy to 10 New Destinations and Popular Routes

Emirates will offer Premium Economy on more than 84 routes this summer, adding flights to destinations including Rome, Cochin, and Karachi. Copenhagen, Phuket, and Cape Town will receive additional daily flights; Rome, Taipei, and Mexico City will join Premium Economy destinations

Historical Landing Today: Lufthansa's First Dreamliner with Allegris Premium Experience Lands in Frankfurt

The new Boeing 787-9 marks the beginning of Lufthansa's fleet revolution in Frankfurt, offering passengers personal suites, advanced technology, and a premium experience across all service classes. Watch the video and pictures

First-Class Experience Begins at the Terminal: Air France Unveils New Luxurious Lounge in Paris

The new lounge in Terminal 2E – Hall K at Charles de Gaulle Airport (CDG) in Paris spans two floors, offering an upgraded hospitality experience for the airline's premium passengers with beauty treatments, quiet zones, refreshing showers, and sustainable design

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