Premium Experience

Eurowings is adding five winter destinations from Berlin and deploying two additional aircraft as its network at BER grows to 38 destinations

Emirates will deploy its Airbus A350 on daily Dubai-Durban flights from March 1, 2027, introducing Premium Economy across all three South African gateways

Alaska Air Group is advancing two projects totaling thousands of square feet, one in Honolulu, expected to open in the first half of 2028, and a new one in Seattle, scheduled to open in late 2027

Thailand is targeting Italian tourists with wellness holidays, cultural experiences and airline partnerships as it aims to attract at least 295,000 visitors from Italy in 2026

Dubai International Airport has launched a dedicated digital advertising platform for First and Business Class passengers in partnership with Emirates and JCDecaux Dicon

Goodbye 777, welcome A350: Emirates will deploy its Airbus A350 on daily Dubai-Mauritius flights from November 1, adding 28 Premium Economy seats and 32 Business Class seats

Marriott Bonvoy and Samsung Card have launched a premium South Korean credit card offering Gold Elite status, points on spending and free-night awards

American Airlines reported record third-quarter revenue of $16.3 billion, up 19.3%, as strong premium demand helped offset a $1.9 billion rise in fuel costs

Designed for up to eight guests, the Grand Hamptons Villa combines spacious interiors, family entertainment and premium services on Caribbean cruises

Aeroplan and DINR have expanded their partnership, allowing DINR Premium members to earn bonus points for joining, completing eligible restaurant reservations and booking selected culinary experiences

Emirates has unveiled the world’s first electrically powered Premium Economy seat with a full-height privacy screen, wireless charging and enhanced comfort aboard new A350 aircraft

Emirates is bringing Premium Economy to two Mauritius-Dubai flights, giving passengers enhanced comfort on connections to 70 destinations worldwide

Lufthansa launches FOX, a new service experience on long-haul flights, with a comprehensive upgrade across all classes and aircraft. The move includes increased personalization, improved comfort experience, and significant culinary upgrades. The launch comes at the end of two years of development and extensive investment by the company

From the A321XLR to the Dreamliner: Air Canada introduces bed seats, luxury suites, and advanced technology as part of a broad strategic move

Emirates will offer Premium Economy on more than 84 routes this summer, adding flights to destinations including Rome, Cochin, and Karachi. Copenhagen, Phuket, and Cape Town will receive additional daily flights; Rome, Taipei, and Mexico City will join Premium Economy destinations

The new Boeing 787-9 marks the beginning of Lufthansa's fleet revolution in Frankfurt, offering passengers personal suites, advanced technology, and a premium experience across all service classes. Watch the video and pictures

The new lounge in Terminal 2E – Hall K at Charles de Gaulle Airport (CDG) in Paris spans two floors, offering an upgraded hospitality experience for the airline's premium passengers